About New Village Braid
Beauty Without Compromise.
Clean. Conscious. Circular.
New Village Braid is a woman-owned beauty brand creating premium, hypoallergenic, PVC-free synthetic braiding hair designed with scalp comfort, quality, and sustainability in mind.
Founded by Nkonye Mwalilu, we're redefining protective styling through thoughtful materials, independent product testing, and innovative hair recycling solutions.
Beautiful hair. Better choices. A stronger Village.
OUR STORY
It Started With a Simple Question...
How Can We Elevate the Braiding Experience?
What began as a braid salon concept grew into a bigger mission.
We saw an opportunity to rethink conventional synthetic braiding hair—from the materials touching our scalps to the waste left behind after protective styles are removed.
We believed beauty shouldn't require compromising comfort, quality, or peace of mind.
Today, New Village Braid offers premium braiding hair extensions, including pre-stretched hair, French Curl, Deep Wave, and AfroKinky textures, with a commitment to product transparency and more responsible beauty.
We're not just changing braiding hair. We're challenging what better beauty can look like.
Meet Our Founder
Nkonye
Founder & CEO
With over 20 years of experience in fashion, retail, global product development, and technology, Nkonye brings a unique perspective to the beauty industry.
She founded New Village Braid to make premium, safer-material braiding hair more accessible while advancing transparency, education, and environmental responsibility.
From Our Founder
"I believe we deserve better choices in the products we use to celebrate our beauty and culture. New Village Braid is about creating those choices—and building a more thoughtful future together."
— Nkonye
OUR MISSION
Better Hair. Better Choices. Better Future.
To make premium, safer-material braiding hair more accessible while advancing product transparency, consumer education, and circular solutions for synthetic hair waste.
Clean. Conscious. Circular.
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CLEAN — Thoughtful Materials
Premium, hypoallergenic, PVC-free braiding hair, supported by independent product testing and transparent material information.
CONSCIOUS — Beauty With Intention
Celebrating protective styling, scalp comfort, informed choices, and the communities behind the culture.
CIRCULAR — Rethinking Hair Waste
Our ReCycle Your Hair program collects eligible used synthetic braiding hair for specialized recycling, helping divert waste from traditional disposal.
FREQUENTLY ASKED QUESTIONS
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Who founded New Village Braid?
New Village Braid was founded by Nkonye, an entrepreneur with over 20 years of experience across fashion, retail, product development, and technology.
What makes New Village Braid different?
We combine premium, hypoallergenic, PVC-free synthetic braiding hair with independent product testing, material transparency, and a specialized hair recycling initiative.
Is New Village Braid independently tested?
Yes. We publish third-party laboratory reports and material information. Testing coverage varies by product and material. Explore Product Safety
Can synthetic braiding hair be recycled?
Yes, through specialized recycling programs. Our ReCycle Your Hair initiative collects eligible used synthetic hair for processing through recycling partners. Learn More